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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
Should You Use ChatGPT in Content Marketing? Here's What You Need to Know
ChatGPT 4 can offer quick solutions, especially in content marketing. But should you use it? Find out more here.
AI and the E-E-A-T Strategy: What You Need to Know to Prevent Your Content from Being Eaten!
In the age of shortcuts and timesavers, content created by writers is still unbeatable by AI. With Google’ E-E-A-T strategy, the percentage of AI fails is higher. Here’s what you need to know.
What do Experts Think About AI Content Generation? Find Out Now
Using artificial intelligence for content generation - good or bad? Find out what experts think about the pros and cons of generative AI.
YouTube Shorts: Does your business need it? How to adopt it?
The way videos are created and consumed has changed drastically. With short videos being the trend of the present, brands are leveraging the use of platforms like the YouTube Shorts app to promote their business. Here's how it works and thoughts on whether you should adopt it.
Google's SMITH algorithm: Should you care as a digital marketing specialist?
An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.
7 effective ways on how to get backlinks with content marketing
Content marketing is among the most effective ways to build links and boost your SEO efforts. From guest posting and infographics to using social media and more, here are 7 ways you can create high-quality backlinks to improve your search engine ranking.
6 SEO strategies that Google rewards: All you need to know
A well-drafted Google SEO strategy can significantly widen your brand’s reach and promote organic lead generation. Make a note of these tried-and-tested SEO content strategies that Google rewards.
5 common mistakes made in digital campaigns and how to avoid them
Drive your brand towards success by learning from the best digital campaigns out there. And while you’re perfecting your approach to your next campaign, make sure to avoid these 5 common digital campaign marketing mistakes.
5 mistakes to avoid when using Google Analytics for your business
To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.
