Edisol’s approach to creating content strategies
As much as we love telling stories, be it by writing blogs, working on videos, or creating infographics, we believe in taking a step back first. The questions we answer form the basis of our content strategy. This blueprint then helps us execute targeted content meant to achieve tangible business goals.
Whether you need a blog strategy, LinkedIn content strategy, Instagram content plan or an overall digital content strategy, this blueprint helps us and you plan, create, deliver and analyse content effectively.
Answers to questions like ‘What is your audience looking for?’, ‘Where does your product or service fit in the consumer life cycle?’ or ‘What is the value are you adding to your TG’s life?’ help us craft a content strategy that works hand in hand with your objectives and caters to your target audience too. The result is a purposeful, focused and targeted execution of content.