The way videos are created and consumed has changed drastically. With short videos being the trend of the present, brands are leveraging the use of platforms like the YouTube Shorts app to promote their business. Here's how it works and thoughts on whether you should adopt it.
Psychology plays an important role in the marketing realm, and we’re breaking down 5 psychological hacks that have the power to amplify your content marketing efforts and returns unlike any other. Read on to know more.
Your brand is fuelled by a vision and your audience is wired for storytelling. Sounds like a match, doesn’t it? Crafting a compelling brand story is what will turn lookers-on into customers and advocates. Try these 5 simple tips when communicating your story.