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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
AI and the E-E-A-T Strategy: What You Need to Know to Prevent Your Content from Being Eaten!
AI and the E-E-A-T Strategy: What You Need to Know to Prevent Your Content from Being Eaten!
Team Edisol

In the age of shortcuts and timesavers, content created by writers is still unbeatable by AI. With Google’ E-E-A-T strategy, the percentage of AI fails is higher. Here’s what you need to know.

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What do Experts Think About AI Content Generation? Find Out Now
What do Experts Think About AI Content Generation? Find Out Now
Team Edisol

Using artificial intelligence for content generation - good or bad? Find out what experts think about the pros and cons of generative AI.

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The 4 undeniable pillars of thought leadership content strategy
The 4 undeniable pillars of thought leadership content strategy
Team Edisol

To truly harness the benefits of thought leadership content marketing, leverage these 4 crucial pillars from goal setting to targeting the right audience.

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YouTube Shorts: Does your business need it? How to adopt it?
YouTube Shorts: Does your business need it? How to adopt it?
Team Edisol

The way videos are created and consumed has changed drastically. With short videos being the trend of the present, brands are leveraging the use of platforms like the YouTube Shorts app to promote their business. Here's how it works and thoughts on whether you should adopt it.

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Shoppable content: Know how to craft it and win at social media marketing
Shoppable content: Know how to craft it and win at social media marketing
Team Edisol

Social media marketing is constantly evolving to help brands leverage content marketing in driving sales. The promising social marketing approach of shoppable content in the form of ads, posts, videos, and user-generated content is making an impact. Here's how.

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10x content: Important questions to ask before creating it
10x content: Important questions to ask before creating it
Team Edisol

With 10x content making the waves, top brands invest a great deal to make it to the coveted #1 spot on search engines. But, is it replacing the existing content marketing strategies, and should you really focus on it for your brand? Find out!

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Google's SMITH algorithm: Should you care as a digital marketing specialist?
Google's SMITH algorithm: Should you care as a digital marketing specialist?
Team Edisol

An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.

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7 effective ways on how to get backlinks with content marketing
7 effective ways on how to get backlinks with content marketing
Team Edisol

Content marketing is among the most effective ways to build links and boost your SEO efforts. From guest posting and infographics to using social media and more, here are 7 ways you can create high-quality backlinks to improve your search engine ranking.

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5 proven psychological hacks to improve your content marketing
5 proven psychological hacks to improve your content marketing
Team Edisol

Psychology plays an important role in the marketing realm, and we’re breaking down 5 psychological hacks that have the power to amplify your content marketing efforts and returns unlike any other. Read on to know more.

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Boost your SEO with topic clusters: Why and how it works
Boost your SEO with topic clusters: Why and how it works
Team Edisol

To create content in a way that can better increase your search engine visibility, the topic cluster model is worth familiarising yourself with. From what they are, why they work and how to develop them from scratch, here's all you need to know.

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