blog
IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
YouTube Shorts: Does your business need it? How to adopt it?
The way videos are created and consumed has changed drastically. With short videos being the trend of the present, brands are leveraging the use of platforms like the YouTube Shorts app to promote their business. Here's how it works and thoughts on whether you should adopt it.
Google's SMITH algorithm: Should you care as a digital marketing specialist?
An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.
7 effective ways on how to get backlinks with content marketing
Content marketing is among the most effective ways to build links and boost your SEO efforts. From guest posting and infographics to using social media and more, here are 7 ways you can create high-quality backlinks to improve your search engine ranking.
6 SEO strategies that Google rewards: All you need to know
A well-drafted Google SEO strategy can significantly widen your brand’s reach and promote organic lead generation. Make a note of these tried-and-tested SEO content strategies that Google rewards.
5 common mistakes made in digital campaigns and how to avoid them
Drive your brand towards success by learning from the best digital campaigns out there. And while you’re perfecting your approach to your next campaign, make sure to avoid these 5 common digital campaign marketing mistakes.
5 mistakes to avoid when using Google Analytics for your business
To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.
5 easy ways start-ups can grow with digital marketing
Today growth happens online, and digital marketing is how start-ups can gain a following fast. Growth hacking tips abound, but these 5 marketing approaches are sure to mean more bang for your buck.
Are you neglecting inbound marketing? Here’s why you shouldn’t
From cost effectiveness to boosting SEO efforts, here are some reasons why you cannot afford to neglect inbound marketing
All you need to know about shadowbans
What, how and what next—your primer to understanding this Instagram evil.
