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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
5 easy ways start-ups can grow with digital marketing
5 easy ways start-ups can grow with digital marketing
Team Edisol

Today growth happens online, and digital marketing is how start-ups can gain a following fast. Growth hacking tips abound, but these 5 marketing approaches are sure to mean more bang for your buck.

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How BFSI companies can use content to empower customers
How BFSI companies can use content to empower customers
Team Edisol

Strategic content helps customers make decisions – financial ones too! Content marketing is a way for financial institutions to educate, engage, and empower, while building relationships. Here are 3 tactics BFSI firms can employ to strike a chord with their customer base.

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How to start with B2B content personalisation
How to start with B2B content personalisation
Team Edisol

With technology enabling customisation across the board, businesses are growing to expect tailored communication. B2B content personalisation is how you can market smarter and nurture strong relationships. These 4 tips will help you set out personalising your B2B content.

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How to keep your brand voice consistent in your content?
How to keep your brand voice consistent in your content?
Team Edisol

The way you communicate defines who you are and how your audience perceives you. Developing a distinct brand voice in a fierce marketplace is key to continual interaction and growth. Use these 4 tips to craft your brand voice.

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4 Content marketing lessons to learn from a good cocktail
4 Content marketing lessons to learn from a good cocktail
Team Edisol

Plan your next content marketing strategy for the win with the right ingredients, inspired by your favourite cocktail!

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What is an effective microsite? 7 best practices to follow
What is an effective microsite? 7 best practices to follow
Team Edisol

If creating a microsite is key to your marketing efforts, follow these practises to create an effective one.

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Does your home page have what it takes?
Does your home page have what it takes?
Team Edisol

Tonality, colour and layout are just a few elements that you need to take stock of when determining the efficacy of your home page.

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3 surefire ways to lift your Instagram shadowban
3 surefire ways to lift your Instagram shadowban
Team Edisol

Limited content reach can prove to be a costly setback to your online marketing efforts if not looked into at the earliest. Check out these 3 fixes that are sure to get your Instagram page out of the slump and back into the race!

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Should you set up a company Wikipedia page?
Should you set up a company Wikipedia page?
Team Edisol

If you’re wondering whether creating a Wikipedia business page is still relevant, here are 3 reasons why it’s a good idea.

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1-minute rundown on thought leadership content
1-minute rundown on thought leadership content
Team Edisol

If you've heard about thought leadership content but don't quite understand what it does, this primer will bring you up to speed.

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