Edisol’s Approach To Website Content
Intelligent, relatable and focused website content is the foundation on which all digital marketing, hiring and PR efforts are built. Creating a dynamic, mobile-friendly website is simply the first step to marketing your brand and reaching your target audience. Relevant, clear, and keyword-rich content combined with compelling design and easy site navigation results in the best possible user experience. Keeping this in mind, we create website content by taking into account your target audience, the existing content on your social channels, your brand USPs, and customer pain points.
Whether it is a website or a microsite, our copywriters, editors and SEO specialists pay minute attention to website content hierarchy, titles and meta tags, keywords, downloadable elements like whitepapers or case studies, exit-intent pop-ups, and the call to action on each page. This ensures that your website best exemplifies your company’s products or services while relating to your target audience. Our website content writing services seek to prompt a response from all those who visit, be it existing customers, potential customers, job-seekers or stakeholders and potential investors.