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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
Google's SMITH algorithm: Should you care as a digital marketing specialist?
An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.
How to start with B2B content personalisation
With technology enabling customisation across the board, businesses are growing to expect tailored communication. B2B content personalisation is how you can market smarter and nurture strong relationships. These 4 tips will help you set out personalising your B2B content.
5 benefits of shifting to a responsive website design
Using fluid and flexible layouts for your website ensures seamless access across devices. Here are some more reasons why you should consider switching to a responsive website design for your brand.
How to set your blog apart from your competitors’
In a sea of blogs, implementing these 10 tips will give you the impetus you need to stand out!
Here's why voice search should be part of your content marketing strategy
By 2020, half of all searches will be voice searches! There's no time like now to work on content that is voice search-friendly. Here's all you need to know!
Signs you need a content marketing strategy for your business
To get the best returns, your content should stem from a tailored content marketing strategy. If you spot these red flags, you need a content marketing strategy right away!
3 long-form content formats to boost traffic quickly!
Make your website content interesting and effective by deploying these three long-form content formats and enjoy increased traffic!
7 types of keywords that will amp up your SEO strategy
Using the right keywords helps you maximise your reach, connect with the right audience, and improve your ranking. Here are the 7 SEO keywords you should keep in mind.
How to stay socially relevant with hashtags
Hashtags allow readers to interact with your brand over a given topic, and there are a number of hashtag analysis tools that you can use to find ones that are relevant to your business.
