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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
Content Marketing 101: 3 reasons to define your target audience
Content Marketing 101: 3 reasons to define your target audience
Team Edisol

For every piece of content to be as impactful as it can be, take the time to define your target audience.

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4 reasons why you need a content calendar for better marketing
4 reasons why you need a content calendar for better marketing
Team Edisol

Whether you want to hit all the right notes on social media or simply want to measure your returns through content, having a content calendar is an indispensable cog of the wheel.

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5 reasons why your social media followers aren’t going up
5 reasons why your social media followers aren’t going up
Team Edisol

From over promotion to inauthenticity, here’s a look at online behaviours that may hold back social media users from following you. Read on to get simple tips on how to increase social media followers.

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The most important SEO trends that you need to take note of
The most important SEO trends that you need to take note of
Team Edisol

Be it intent optimisation or website optimisation, here are 3 key SEO trends that you should be mindful of as 2019 comes to a close.

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What is typography and why it is important in marketing
What is typography and why it is important in marketing
Team Edisol

From establishing tonality to ensuring that your content scores high on readability, the right typography amplifies the impact of your content.

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Why you need to upgrade your SEO techniques with time
Why you need to upgrade your SEO techniques with time
Team Edisol

To maintain your edge in a rapidly evolving digital world, it’s imperative that you pay attention to search engine marketing.

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Branding basics: How to create a magnificent logo
Branding basics: How to create a magnificent logo
Team Edisol

Instead of choosing a colour palette and creating mock-ups, start your brand’s logo design journey by following these tips.

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Top 4 ways to be found locally on Google
Top 4 ways to be found locally on Google
Team Edisol

Each spot on Google’s top local businesses list is coveted by many, so make sure that you double your SEO efforts to secure first place

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How to create engaging content consistently
How to create engaging content consistently
Team Edisol

Our nifty ABCD method will help your brand get noticed and, more importantly, get results when it comes to publishing content on digital platforms.

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How are B2B and B2C content marketing different from each other?
How are B2B and B2C content marketing different from each other?
Team Edisol

Understanding how B2B content marketing varies from B2C marketing is the key to achieving excellent returns via your marketing strategies

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