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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
HOW IMAGE OPTIMIZATION CAN IMPROVE YOUR WEBSITE’S PERFORMANCE
HOW IMAGE OPTIMIZATION CAN IMPROVE YOUR WEBSITE’S PERFORMANCE
Team Edisol

Large image sizes are responsible for slowing down a website’s load time and disrupting user experience. The fix? Image optimization. Take a look to know what and why, and some tips to keep in mind for your website’s performance.

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10+ website design tips for a small business in India [with examples]
10+ website design tips for a small business in India [with examples]
Team Edisol

A business website is not just a means to display products and services, but also acts as a visual handshake for users that can make or break brand credibility. Get it right by following these tips for developing a strong website design for small businesses.

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Meta description 101: Best practices
Meta description 101: Best practices
Team Edisol

Short snippets of information that inform readers about your web page on search engines, meta descriptions can be the make or break factor for traffic to your website. Apart from understanding what is meta description, follow these meta description best practices to garner more leads in 2021.

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5 mistakes to avoid when using Google Analytics for your business
5 mistakes to avoid when using Google Analytics for your business
Team Edisol

To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.

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How to keep your brand voice consistent in your content?
How to keep your brand voice consistent in your content?
Team Edisol

The way you communicate defines who you are and how your audience perceives you. Developing a distinct brand voice in a fierce marketplace is key to continual interaction and growth. Use these 4 tips to craft your brand voice.

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How to write a compelling brand story? 5 simple tips
How to write a compelling brand story? 5 simple tips
Team Edisol

Your brand is fuelled by a vision and your audience is wired for storytelling. Sounds like a match, doesn’t it? Crafting a compelling brand story is what will turn lookers-on into customers and advocates. Try these 5 simple tips when communicating your story.

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4 Content marketing lessons to learn from a good cocktail
4 Content marketing lessons to learn from a good cocktail
Team Edisol

Plan your next content marketing strategy for the win with the right ingredients, inspired by your favourite cocktail!

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What is an effective microsite? 7 best practices to follow
What is an effective microsite? 7 best practices to follow
Team Edisol

If creating a microsite is key to your marketing efforts, follow these practises to create an effective one.

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Does your home page have what it takes?
Does your home page have what it takes?
Team Edisol

Tonality, colour and layout are just a few elements that you need to take stock of when determining the efficacy of your home page.

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How to tap into the power of emotional marketing
How to tap into the power of emotional marketing
Team Edisol

Fear, joy, excitement, nostalgia and urgency are emotions that you can tap into to reap rich returns from your marketing efforts.

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