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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
Meta description 101: Best practices
Short snippets of information that inform readers about your web page on search engines, meta descriptions can be the make or break factor for traffic to your website. Apart from understanding what is meta description, follow these meta description best practices to garner more leads in 2021.
5 mistakes to avoid when using Google Analytics for your business
To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.
How to keep your brand voice consistent in your content?
The way you communicate defines who you are and how your audience perceives you. Developing a distinct brand voice in a fierce marketplace is key to continual interaction and growth. Use these 4 tips to craft your brand voice.
How to write a compelling brand story? 5 simple tips
Your brand is fuelled by a vision and your audience is wired for storytelling. Sounds like a match, doesn’t it? Crafting a compelling brand story is what will turn lookers-on into customers and advocates. Try these 5 simple tips when communicating your story.
4 Content marketing lessons to learn from a good cocktail
Plan your next content marketing strategy for the win with the right ingredients, inspired by your favourite cocktail!
What is an effective microsite? 7 best practices to follow
If creating a microsite is key to your marketing efforts, follow these practises to create an effective one.
Does your home page have what it takes?
Tonality, colour and layout are just a few elements that you need to take stock of when determining the efficacy of your home page.
How to tap into the power of emotional marketing
Fear, joy, excitement, nostalgia and urgency are emotions that you can tap into to reap rich returns from your marketing efforts.
Golden guidelines to design a great brochure
While the right content can help you create an impactful company brochure, team it up with the right design to make a splash. Here’s how.
