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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
5 mistakes to avoid when using Google Analytics for your business
5 mistakes to avoid when using Google Analytics for your business
Team Edisol

To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.

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How to make Instagram Guides and what you need to know about it
How to make Instagram Guides and what you need to know about it
Team Edisol

With Instagram Guides, you now have a new format for creating content—one that facilitates storytelling! Learn more about how to make Instagram Guides, who can create Instagram Guides and more here.

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A quick 3-minute rundown on Instagram Reels
A quick 3-minute rundown on Instagram Reels
Team Edisol

Instagram’s new feature might just be the recipe for cost-effective yet powerful social media marketing. Get to know your new ally: Instagram Reels!

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What is an effective microsite? 7 best practices to follow
What is an effective microsite? 7 best practices to follow
Team Edisol

If creating a microsite is key to your marketing efforts, follow these practises to create an effective one.

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Should you set up a company Wikipedia page?
Should you set up a company Wikipedia page?
Team Edisol

If you’re wondering whether creating a Wikipedia business page is still relevant, here are 3 reasons why it’s a good idea.

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Content Marketing 101: 3 reasons to define your target audience
Content Marketing 101: 3 reasons to define your target audience
Team Edisol

For every piece of content to be as impactful as it can be, take the time to define your target audience.

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What is a chatbot and why your business needs one
What is a chatbot and why your business needs one
Team Edisol

A needless flourish or a handy ally? Find out the truth about chatbots and whether it's worth investing in one.

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5 numbers that prove why video is the key to content marketing
5 numbers that prove why video is the key to content marketing
Team Edisol

In the world dominated by smartphones and drifting attention-spans, you can market your brand smartly with video content. These statistics prove why!

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How to create engaging content consistently
How to create engaging content consistently
Team Edisol

Our nifty ABCD method will help your brand get noticed and, more importantly, get results when it comes to publishing content on digital platforms.

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How are B2B and B2C content marketing different from each other?
How are B2B and B2C content marketing different from each other?
Team Edisol

Understanding how B2B content marketing varies from B2C marketing is the key to achieving excellent returns via your marketing strategies

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