blog
IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
10x content: Important questions to ask before creating it
With 10x content making the waves, top brands invest a great deal to make it to the coveted #1 spot on search engines. But, is it replacing the existing content marketing strategies, and should you really focus on it for your brand? Find out!
Google's SMITH algorithm: Should you care as a digital marketing specialist?
An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.
7 effective ways on how to get backlinks with content marketing
Content marketing is among the most effective ways to build links and boost your SEO efforts. From guest posting and infographics to using social media and more, here are 7 ways you can create high-quality backlinks to improve your search engine ranking.
5 proven psychological hacks to improve your content marketing
Psychology plays an important role in the marketing realm, and we’re breaking down 5 psychological hacks that have the power to amplify your content marketing efforts and returns unlike any other. Read on to know more.
Boost your SEO with topic clusters: Why and how it works
To create content in a way that can better increase your search engine visibility, the topic cluster model is worth familiarising yourself with. From what they are, why they work and how to develop them from scratch, here's all you need to know.
5 easy ways start-ups can grow with digital marketing
Today growth happens online, and digital marketing is how start-ups can gain a following fast. Growth hacking tips abound, but these 5 marketing approaches are sure to mean more bang for your buck.
How BFSI companies can use content to empower customers
Strategic content helps customers make decisions – financial ones too! Content marketing is a way for financial institutions to educate, engage, and empower, while building relationships. Here are 3 tactics BFSI firms can employ to strike a chord with their customer base.
4 Content marketing lessons to learn from a good cocktail
Plan your next content marketing strategy for the win with the right ingredients, inspired by your favourite cocktail!
Are you neglecting inbound marketing? Here’s why you shouldn’t
From cost effectiveness to boosting SEO efforts, here are some reasons why you cannot afford to neglect inbound marketing
