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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
Should You Use ChatGPT in Content Marketing? Here's What You Need to Know
ChatGPT 4 can offer quick solutions, especially in content marketing. But should you use it? Find out more here.
AI and the E-E-A-T Strategy: What You Need to Know to Prevent Your Content from Being Eaten!
In the age of shortcuts and timesavers, content created by writers is still unbeatable by AI. With Google’ E-E-A-T strategy, the percentage of AI fails is higher. Here’s what you need to know.
What do Experts Think About AI Content Generation? Find Out Now
Using artificial intelligence for content generation - good or bad? Find out what experts think about the pros and cons of generative AI.
The Shocking Truth About Content Paraphrasing You Should Know!
Is paraphrasing bad? Yes, if you want top search rankings. Learn what constitutes a content paraphrase and how it affects your search results here.
Google's SMITH algorithm: Should you care as a digital marketing specialist?
An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.
6 SEO strategies that Google rewards: All you need to know
A well-drafted Google SEO strategy can significantly widen your brand’s reach and promote organic lead generation. Make a note of these tried-and-tested SEO content strategies that Google rewards.
Boost your SEO with topic clusters: Why and how it works
To create content in a way that can better increase your search engine visibility, the topic cluster model is worth familiarising yourself with. From what they are, why they work and how to develop them from scratch, here's all you need to know.
Meta description 101: Best practices
Short snippets of information that inform readers about your web page on search engines, meta descriptions can be the make or break factor for traffic to your website. Apart from understanding what is meta description, follow these meta description best practices to garner more leads in 2021.
5 mistakes to avoid when using Google Analytics for your business
To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.
