Loading...

blog

IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
Google's SMITH algorithm: Should you care as a digital marketing specialist?
Google's SMITH algorithm: Should you care as a digital marketing specialist?
Team Edisol

An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.

Read More
6 SEO strategies that Google rewards: All you need to know
6 SEO strategies that Google rewards: All you need to know
Team Edisol

A well-drafted Google SEO strategy can significantly widen your brand’s reach and promote organic lead generation. Make a note of these tried-and-tested SEO content strategies that Google rewards.

Read More
Boost your SEO with topic clusters: Why and how it works
Boost your SEO with topic clusters: Why and how it works
Team Edisol

To create content in a way that can better increase your search engine visibility, the topic cluster model is worth familiarising yourself with. From what they are, why they work and how to develop them from scratch, here's all you need to know.

Read More
Meta description 101: Best practices
Meta description 101: Best practices
Team Edisol

Short snippets of information that inform readers about your web page on search engines, meta descriptions can be the make or break factor for traffic to your website. Apart from understanding what is meta description, follow these meta description best practices to garner more leads in 2021.

Read More
5 mistakes to avoid when using Google Analytics for your business
5 mistakes to avoid when using Google Analytics for your business
Team Edisol

To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.

Read More
Are you neglecting inbound marketing? Here’s why you shouldn’t
Are you neglecting inbound marketing? Here’s why you shouldn’t
Team Edisol

From cost effectiveness to boosting SEO efforts, here are some reasons why you cannot afford to neglect inbound marketing

Read More
What is an effective microsite? 7 best practices to follow
What is an effective microsite? 7 best practices to follow
Team Edisol

If creating a microsite is key to your marketing efforts, follow these practises to create an effective one.

Read More
The most important SEO trends that you need to take note of
The most important SEO trends that you need to take note of
Team Edisol

Be it intent optimisation or website optimisation, here are 3 key SEO trends that you should be mindful of as 2019 comes to a close.

Read More
Why you need to upgrade your SEO techniques with time
Why you need to upgrade your SEO techniques with time
Team Edisol

To maintain your edge in a rapidly evolving digital world, it’s imperative that you pay attention to search engine marketing.

Read More
Top 4 ways to be found locally on Google
Top 4 ways to be found locally on Google
Team Edisol

Each spot on Google’s top local businesses list is coveted by many, so make sure that you double your SEO efforts to secure first place

Read More