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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
Meta description 101: Best practices
Short snippets of information that inform readers about your web page on search engines, meta descriptions can be the make or break factor for traffic to your website. Apart from understanding what is meta description, follow these meta description best practices to garner more leads in 2021.
5 mistakes to avoid when using Google Analytics for your business
To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.
Are you neglecting inbound marketing? Here’s why you shouldn’t
From cost effectiveness to boosting SEO efforts, here are some reasons why you cannot afford to neglect inbound marketing
What is an effective microsite? 7 best practices to follow
If creating a microsite is key to your marketing efforts, follow these practises to create an effective one.
The most important SEO trends that you need to take note of
Be it intent optimisation or website optimisation, here are 3 key SEO trends that you should be mindful of as 2019 comes to a close.
Why you need to upgrade your SEO techniques with time
To maintain your edge in a rapidly evolving digital world, it’s imperative that you pay attention to search engine marketing.
Top 4 ways to be found locally on Google
Each spot on Google’s top local businesses list is coveted by many, so make sure that you double your SEO efforts to secure first place
How to create engaging content consistently
Our nifty ABCD method will help your brand get noticed and, more importantly, get results when it comes to publishing content on digital platforms.
Important marketing terms every marketer should know!
From CTA to bounce rate, take a look at the content marketing terms that you should know inside out for stellar results.
