EDISOL BLOG
Your digital advertising & content marketing resource
6 SEO strategies that Google rewards: All you need to know
A well-drafted Google SEO strategy can significantly widen your brand’s reach and promote organic lead generation. Make a note of these tried-and-tested SEO content strategies that Google rewards.
5 common mistakes made in digital campaigns and how to avoid them
Drive your brand towards success by learning from the best digital campaigns out there. And while you’re perfecting your approach to your next campaign, make sure to avoid these 5 common digital campaign marketing mistakes.
Boost your SEO with topic clusters: Why and how it works
To create content in a way that can better increase your search engine visibility, the topic cluster model is worth familiarising yourself with. From what they are, why they work and how to develop them from scratch, here's all you need to know.
Meta description 101: Best practices
Short snippets of information that inform readers about your web page on search engines, meta descriptions can be the make or break factor for traffic to your website. Apart from understanding what is meta description, follow these meta description best practices to garner more leads in 2021.
5 mistakes to avoid when using Google Analytics for your business
To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.
How to make Instagram Guides and what you need to know about it
With Instagram Guides, you now have a new format for creating content—one that facilitates storytelling! Learn more about how to make Instagram Guides, who can create Instagram Guides and more here.
5 easy ways start-ups can grow with digital marketing
Today growth happens online, and digital marketing is how start-ups can gain a following fast. Growth hacking tips abound, but these 5 marketing approaches are sure to mean more bang for your buck.
How BFSI companies can use content to empower customers
Strategic content helps customers make decisions – financial ones too! Content marketing is a way for financial institutions to educate, engage, and empower, while building relationships. Here are 3 tactics BFSI firms can employ to strike a chord with their customer base.
How to start with B2B content personalisation
With technology enabling customisation across the board, businesses are growing to expect tailored communication. B2B content personalisation is how you can market smarter and nurture strong relationships. These 4 tips will help you set out personalising your B2B content.
