Loading...

EDISOL BLOG

Your digital advertising & content marketing resource

Newsletter and email marketing: How important are they in driving business?
Newsletter and email marketing: How important are they in driving business?
Team Edisol

Building relationships, nurturing leads, and engaging past and present customers — if these sound like any of your business goals, making newsletter and email marketing a part of your efforts is a no-brainer. Here’s why.

Read More
5 proven psychological hacks to improve your content marketing
5 proven psychological hacks to improve your content marketing
Team Edisol

Psychology plays an important role in the marketing realm, and we’re breaking down 5 psychological hacks that have the power to amplify your content marketing efforts and returns unlike any other. Read on to know more.

Read More
How Image Optimization Can Improve Your Website's Performance
How Image Optimization Can Improve Your Website's Performance
Team Edisol

Large image sizes are responsible for slowing down a website’s load time and disrupting user experience. The fix? Image optimization. Take a look to know what and why, and some tips to keep in mind for your website’s performance.

Read More
10+ website design tips for a small business in India [with examples]
10+ website design tips for a small business in India [with examples]
Team Edisol

A business website is not just a means to display products and services, but also acts as a visual handshake for users that can make or break brand credibility. Get it right by following these tips for developing a strong website design for small businesses.

Read More
Does automation have a place in content creation?
Does automation have a place in content creation?
Team Edisol

From software that helps with content automation to robo-writers and their ability to craft meaningful content, read on to explore the role automation may play in content marketing today and tomorrow.

Read More
6 SEO strategies that Google rewards: All you need to know
6 SEO strategies that Google rewards: All you need to know
Team Edisol

A well-drafted Google SEO strategy can significantly widen your brand’s reach and promote organic lead generation. Make a note of these tried-and-tested SEO content strategies that Google rewards.

Read More
5 common mistakes made in digital campaigns and how to avoid them
5 common mistakes made in digital campaigns and how to avoid them
Team Edisol

Drive your brand towards success by learning from the best digital campaigns out there. And while you’re perfecting your approach to your next campaign, make sure to avoid these 5 common digital campaign marketing mistakes.

Read More
Boost your SEO with topic clusters: Why and how it works
Boost your SEO with topic clusters: Why and how it works
Team Edisol

To create content in a way that can better increase your search engine visibility, the topic cluster model is worth familiarising yourself with. From what they are, why they work and how to develop them from scratch, here's all you need to know.

Read More
Meta description 101: Best practices
Meta description 101: Best practices
Team Edisol

Short snippets of information that inform readers about your web page on search engines, meta descriptions can be the make or break factor for traffic to your website. Apart from understanding what is meta description, follow these meta description best practices to garner more leads in 2021.

Read More
5 mistakes to avoid when using Google Analytics for your business
5 mistakes to avoid when using Google Analytics for your business
Team Edisol

To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.

Read More