EDISOL BLOG
Your digital advertising & content marketing resource
The Shocking Truth About Content Paraphrasing You Should Know!
Is paraphrasing bad? Yes, if you want top search rankings. Learn what constitutes a content paraphrase and how it affects your search results here.
What is thought leadership – and what it isn’t!
Thought leadership content is now one of marketing’s core pillars, but do you truly know what good thought leadership looks like?
The 4 undeniable pillars of thought leadership content strategy
To truly harness the benefits of thought leadership content marketing, leverage these 4 crucial pillars from goal setting to targeting the right audience.
YouTube Shorts: Does your business need it? How to adopt it?
The way videos are created and consumed has changed drastically. With short videos being the trend of the present, brands are leveraging the use of platforms like the YouTube Shorts app to promote their business. Here's how it works and thoughts on whether you should adopt it.
Shoppable content: Know how to craft it and win at social media marketing
Social media marketing is constantly evolving to help brands leverage content marketing in driving sales. The promising social marketing approach of shoppable content in the form of ads, posts, videos, and user-generated content is making an impact. Here's how.
10x content: Important questions to ask before creating it
With 10x content making the waves, top brands invest a great deal to make it to the coveted #1 spot on search engines. But, is it replacing the existing content marketing strategies, and should you really focus on it for your brand? Find out!
Google's SMITH algorithm: Should you care as a digital marketing specialist?
An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.
7 effective ways on how to get backlinks with content marketing
Content marketing is among the most effective ways to build links and boost your SEO efforts. From guest posting and infographics to using social media and more, here are 7 ways you can create high-quality backlinks to improve your search engine ranking.
Newsletter and email marketing: How important are they in driving business?
Building relationships, nurturing leads, and engaging past and present customers — if these sound like any of your business goals, making newsletter and email marketing a part of your efforts is a no-brainer. Here’s why.
