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EDISOL BLOG

Your digital advertising & content marketing resource

Meta description 101: Best practices
Meta description 101: Best practices
Team Edisol

Short snippets of information that inform readers about your web page on search engines, meta descriptions can be the make or break factor for traffic to your website. Apart from understanding what is meta description, follow these meta description best practices to garner more leads in 2021.

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5 mistakes to avoid when using Google Analytics for your business
5 mistakes to avoid when using Google Analytics for your business
Team Edisol

To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.

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How to make Instagram Guides and what you need to know about it
How to make Instagram Guides and what you need to know about it
Team Edisol

With Instagram Guides, you now have a new format for creating content—one that facilitates storytelling! Learn more about how to make Instagram Guides, who can create Instagram Guides and more here.

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5 easy ways start-ups can grow with digital marketing
5 easy ways start-ups can grow with digital marketing
Team Edisol

Today growth happens online, and digital marketing is how start-ups can gain a following fast. Growth hacking tips abound, but these 5 marketing approaches are sure to mean more bang for your buck.

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How BFSI companies can use content to empower customers
How BFSI companies can use content to empower customers
Team Edisol

Strategic content helps customers make decisions – financial ones too! Content marketing is a way for financial institutions to educate, engage, and empower, while building relationships. Here are 3 tactics BFSI firms can employ to strike a chord with their customer base.

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How to start with B2B content personalisation
How to start with B2B content personalisation
Team Edisol

With technology enabling customisation across the board, businesses are growing to expect tailored communication. B2B content personalisation is how you can market smarter and nurture strong relationships. These 4 tips will help you set out personalising your B2B content.

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How to keep your brand voice consistent in your content?
How to keep your brand voice consistent in your content?
Team Edisol

The way you communicate defines who you are and how your audience perceives you. Developing a distinct brand voice in a fierce marketplace is key to continual interaction and growth. Use these 4 tips to craft your brand voice.

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10 types of social media posts to rely on in a pinch
10 types of social media posts to rely on in a pinch
Team Edisol

Consistency is key for growing on social media, but creating and publishing on a schedule can be harder than it looks. From posts that encourage engagement to going live to reel in audiences, here are some types of social media posts you can rely on to help you churn out content on the go.

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How to write a compelling brand story? 5 simple tips
How to write a compelling brand story? 5 simple tips
Team Edisol

Your brand is fuelled by a vision and your audience is wired for storytelling. Sounds like a match, doesn’t it? Crafting a compelling brand story is what will turn lookers-on into customers and advocates. Try these 5 simple tips when communicating your story.

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A quick 3-minute rundown on Instagram Reels
A quick 3-minute rundown on Instagram Reels
Team Edisol

Instagram’s new feature might just be the recipe for cost-effective yet powerful social media marketing. Get to know your new ally: Instagram Reels!

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