EDISOL BLOG
Your digital advertising & content marketing resource
How BFSI companies can use content to empower customers
Strategic content helps customers make decisions – financial ones too! Content marketing is a way for financial institutions to educate, engage, and empower, while building relationships. Here are 3 tactics BFSI firms can employ to strike a chord with their customer base.
How to start with B2B content personalisation
With technology enabling customisation across the board, businesses are growing to expect tailored communication. B2B content personalisation is how you can market smarter and nurture strong relationships. These 4 tips will help you set out personalising your B2B content.
How to keep your brand voice consistent in your content?
The way you communicate defines who you are and how your audience perceives you. Developing a distinct brand voice in a fierce marketplace is key to continual interaction and growth. Use these 4 tips to craft your brand voice.
10 types of social media posts to rely on in a pinch
Consistency is key for growing on social media, but creating and publishing on a schedule can be harder than it looks. From posts that encourage engagement to going live to reel in audiences, here are some types of social media posts you can rely on to help you churn out content on the go.
How to write a compelling brand story? 5 simple tips
Your brand is fuelled by a vision and your audience is wired for storytelling. Sounds like a match, doesn’t it? Crafting a compelling brand story is what will turn lookers-on into customers and advocates. Try these 5 simple tips when communicating your story.
A quick 3-minute rundown on Instagram Reels
Instagram’s new feature might just be the recipe for cost-effective yet powerful social media marketing. Get to know your new ally: Instagram Reels!
Social media trends to grow engagement in 2020
Step up your social media game by staying ahead of the competition. Here are some must-know trends for every marketer.
4 Content marketing lessons to learn from a good cocktail
Plan your next content marketing strategy for the win with the right ingredients, inspired by your favourite cocktail!
5 benefits of shifting to a responsive website design
Using fluid and flexible layouts for your website ensures seamless access across devices. Here are some more reasons why you should consider switching to a responsive website design for your brand.
