To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.
Strategic content helps customers make decisions – financial ones too! Content marketing is a way for financial institutions to educate, engage, and empower, while building relationships. Here are 3 tactics BFSI firms can employ to strike a chord with their customer base.
With technology enabling customisation across the board, businesses are growing to expect tailored communication. B2B content personalisation is how you can market smarter and nurture strong relationships. These 4 tips will help you set out personalising your B2B content.
The way you communicate defines who you are and how your audience perceives you. Developing a distinct brand voice in a fierce marketplace is key to continual interaction and growth. Use these 4 tips to craft your brand voice.
Consistency is key for growing on social media, but creating and publishing on a schedule can be harder than it looks. From posts that encourage engagement to going live to reel in audiences, here are some types of social media posts you can rely on to help you churn out content on the go.
Your brand is fuelled by a vision and your audience is wired for storytelling. Sounds like a match, doesn’t it? Crafting a compelling brand story is what will turn lookers-on into customers and advocates. Try these 5 simple tips when communicating your story.