The way videos are created and consumed has changed drastically. With short videos being the trend of the present, brands are leveraging the use of platforms like the YouTube Shorts app to promote their business. Here's how it works and thoughts on whether you should adopt it.
Social media marketing is constantly evolving to help brands leverage content marketing in driving sales. The promising social marketing approach of shoppable content in the form of ads, posts, videos, and user-generated content is making an impact. Here's how.
With 10x content making the waves, top brands invest a great deal to make it to the coveted #1 spot on search engines. But, is it replacing the existing content marketing strategies, and should you really focus on it for your brand? Find out!
An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.
Content marketing is among the most effective ways to build links and boost your SEO efforts. From guest posting and infographics to using social media and more, here are 7 ways you can create high-quality backlinks to improve your search engine ranking.
Building relationships, nurturing leads, and engaging past and present customers — if these sound like any of your business goals, making newsletter and email marketing a part of your efforts is a no-brainer. Here’s why.
Psychology plays an important role in the marketing realm, and we’re breaking down 5 psychological hacks that have the power to amplify your content marketing efforts and returns unlike any other. Read on to know more.
Large image sizes are responsible for slowing down a website’s load time and disrupting user experience. The fix? Image optimization. Take a look to know what and why, and some tips to keep in mind for your website’s performance.
A business website is not just a means to display products and services, but also acts as a visual handshake for users that can make or break brand credibility. Get it right by following these tips for developing a strong website design for small businesses.