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EDISOL BLOG

Your digital advertising & content marketing resource

YouTube Shorts: Does your business need it? How to adopt it?
YouTube Shorts: Does your business need it? How to adopt it?
Team Edisol

The way videos are created and consumed has changed drastically. With short videos being the trend of the present, brands are leveraging the use of platforms like the YouTube Shorts app to promote their business. Here's how it works and thoughts on whether you should adopt it.

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Shoppable content: Know how to craft it and win at social media marketing
Shoppable content: Know how to craft it and win at social media marketing
Team Edisol

Social media marketing is constantly evolving to help brands leverage content marketing in driving sales. The promising social marketing approach of shoppable content in the form of ads, posts, videos, and user-generated content is making an impact. Here's how.

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10x content: Important questions to ask before creating it
10x content: Important questions to ask before creating it
Team Edisol

With 10x content making the waves, top brands invest a great deal to make it to the coveted #1 spot on search engines. But, is it replacing the existing content marketing strategies, and should you really focus on it for your brand? Find out!

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Google's SMITH algorithm: Should you care as a digital marketing specialist?
Google's SMITH algorithm: Should you care as a digital marketing specialist?
Team Edisol

An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.

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7 effective ways on how to get backlinks with content marketing
7 effective ways on how to get backlinks with content marketing
Team Edisol

Content marketing is among the most effective ways to build links and boost your SEO efforts. From guest posting and infographics to using social media and more, here are 7 ways you can create high-quality backlinks to improve your search engine ranking.

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Newsletter and email marketing: How important are they in driving business?
Newsletter and email marketing: How important are they in driving business?
Team Edisol

Building relationships, nurturing leads, and engaging past and present customers — if these sound like any of your business goals, making newsletter and email marketing a part of your efforts is a no-brainer. Here’s why.

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5 proven psychological hacks to improve your content marketing
5 proven psychological hacks to improve your content marketing
Team Edisol

Psychology plays an important role in the marketing realm, and we’re breaking down 5 psychological hacks that have the power to amplify your content marketing efforts and returns unlike any other. Read on to know more.

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How Image Optimization Can Improve Your Website's Performance
How Image Optimization Can Improve Your Website's Performance
Team Edisol

Large image sizes are responsible for slowing down a website’s load time and disrupting user experience. The fix? Image optimization. Take a look to know what and why, and some tips to keep in mind for your website’s performance.

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10+ website design tips for a small business in India [with examples]
10+ website design tips for a small business in India [with examples]
Team Edisol

A business website is not just a means to display products and services, but also acts as a visual handshake for users that can make or break brand credibility. Get it right by following these tips for developing a strong website design for small businesses.

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Does automation have a place in content creation?
Does automation have a place in content creation?
Team Edisol

From software that helps with content automation to robo-writers and their ability to craft meaningful content, read on to explore the role automation may play in content marketing today and tomorrow.

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