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EDISOL BLOG

Your digital advertising & content marketing resource

Google's SMITH algorithm: Should you care as a digital marketing specialist?
Google's SMITH algorithm: Should you care as a digital marketing specialist?
Team Edisol

An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.

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7 effective ways on how to get backlinks with content marketing
7 effective ways on how to get backlinks with content marketing
Team Edisol

Content marketing is among the most effective ways to build links and boost your SEO efforts. From guest posting and infographics to using social media and more, here are 7 ways you can create high-quality backlinks to improve your search engine ranking.

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Newsletter and email marketing: How important are they in driving business?
Newsletter and email marketing: How important are they in driving business?
Team Edisol

Building relationships, nurturing leads, and engaging past and present customers — if these sound like any of your business goals, making newsletter and email marketing a part of your efforts is a no-brainer. Here’s why.

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5 proven psychological hacks to improve your content marketing
5 proven psychological hacks to improve your content marketing
Team Edisol

Psychology plays an important role in the marketing realm, and we’re breaking down 5 psychological hacks that have the power to amplify your content marketing efforts and returns unlike any other. Read on to know more.

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HOW IMAGE OPTIMIZATION CAN IMPROVE YOUR WEBSITE’S PERFORMANCE
HOW IMAGE OPTIMIZATION CAN IMPROVE YOUR WEBSITE’S PERFORMANCE
Team Edisol

Large image sizes are responsible for slowing down a website’s load time and disrupting user experience. The fix? Image optimization. Take a look to know what and why, and some tips to keep in mind for your website’s performance.

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10+ website design tips for a small business in India [with examples]
10+ website design tips for a small business in India [with examples]
Team Edisol

A business website is not just a means to display products and services, but also acts as a visual handshake for users that can make or break brand credibility. Get it right by following these tips for developing a strong website design for small businesses.

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Does automation have a place in content creation?
Does automation have a place in content creation?
Team Edisol

From software that helps with content automation to robo-writers and their ability to craft meaningful content, read on to explore the role automation may play in content marketing today and tomorrow.

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6 SEO strategies that Google rewards: All you need to know
6 SEO strategies that Google rewards: All you need to know
Team Edisol

A well-drafted Google SEO strategy can significantly widen your brand’s reach and promote organic lead generation. Make a note of these tried-and-tested SEO content strategies that Google rewards.

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5 common mistakes made in digital campaigns and how to avoid them
5 common mistakes made in digital campaigns and how to avoid them
Team Edisol

Drive your brand towards success by learning from the best digital campaigns out there. And while you’re perfecting your approach to your next campaign, make sure to avoid these 5 common digital campaign marketing mistakes.

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Boost your SEO with topic clusters: Why and how it works
Boost your SEO with topic clusters: Why and how it works
Team Edisol

To create content in a way that can better increase your search engine visibility, the topic cluster model is worth familiarising yourself with. From what they are, why they work and how to develop them from scratch, here's all you need to know.

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