Should You Use ChatGPT in Content Marketing? Here's What You Need to Know

ChatGPT 4 can offer quick solutions, especially in content marketing. But should you use it? Find out more here.

Posted by Team Edisol

As the world stands divided on the usefulness and the threats of artificial intelligence, ChatGPT 4 entered the discussion. A more advanced and improved version of its precursor, ChatGPT 3.5, it promises a more natural, human-like language. This was one of the major red lights for the previous Gen AI model.

Despite this, it managed to attract a large user base. In just 2 months after its launch, the AI content generator had attracted 100 million users. While it is speculated to be a revolutionary step towards more efficient customer service and content marketing, does it deliver on all fronts or have hidden limitations?

How ChatGPT 4 Differs From Its Previous Model

The current model of ChatGPT offers more when compared to its previous avatar. One key difference is its ability to generate content that’s human-like. While the previous version of the Gen AI could do this seamlessly, the newer model takes it up a notch further with being able to work with different variations of language.

The newer version of the AI content generator is also said to have a better ability to answer complex prompts by using information from different sources. ChatGPT 4 also has mechanisms that make it less likely to generate undesirable content, i.e., politically biased, harmful or offensive.

Content Marketing Wins Connected To ChatGPT 4

In addition to its advancements over the previous model, here are other benefits you can enjoy in terms of content marketing and generation.

Get Personalised Content

The AI content generator uses previous interactions and preferences, enabling you to get content tailored to your needs easily. This ability also helps you get responses in your preferred tonality. So, it can come in handy when you want content in multiple languages, settings, or more.

Maintain Speed and Efficiency

Since the newer version’s responses are more human-like, you can use it to write emails, chat scripts and more on your behalf and maintain efficiency. Additionally, ChatGPT can give results in seconds, allowing you to quickly find a solution to your needs with the right prompts – be it research or overcoming a creative block.

Optimise Content for Better Results

Optimisation for search engines is crucial in content marketing. When done correctly, it improves the visibility and performance of your content. To do that, keywords need to be used seamlessly and contextually. ChatGPT 4 can analyse queries to give you relevant keywords, including the long-tail and transactions keyword clusters.

Organise Work Efficiently

The AI content generator isn’t limited to content creation. It can also help organise and create a schedule that is customised for your needs. You can also use it to get access to vast reading recommendations, which allows you to conduct research and stay updated with ease.

Moreover, content marketers can use it to look up the latest trends. So, while it may not be a complete content marketing team in itself, its strengths make it a powerful assistant.


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Content Marketing Losses Connected To ChatGPT 4

Despite all its advancements, ChatGPT 4 still cannot differentiate facts from fake data, which is a significant drawback. Here are some others you should know before using it for content marketing:

Reduces Stand-Out Content

The core functionality of the new version remains largely similar to the previous one. It primarily enhances the language model and complexity of undertaking the question and information synthesis.

This suggests that the type of content it generates may not be fundamentally different from what’s already out there. Moreover, the content is the same for all users. So, whether you're using a free or paid version, content-wise, you are not getting anything new.

Eliminates Human Errors and Not Need

The AI content generator does give content that’s grammatically accurate but anyone who has used it knows you cannot entirely rely on it to generate exclusive content. While it can help overcome writer's block and help you get started, human intervention is crucial to creating impactful content that relies on your experience and speaks with authority. So, instead of saving time, you may be taking a longer route to create content.

Exposes Business to Various Risks

ChatGPT operates on algorithms and requires prompts to generate results. Lacking ethical considerations, it uses all the information and details it has access to. Given this, you and your brand are exposed to several risks that can arise from inappropriate prompts and results. This includes the risk of discrimination, cybersecurity, data privacy, and more.

Lack of Human Interaction

Businesses using AI to interact with their customers may get a short-term reward by saving costs. However, in the long run, customers prefer in-person interaction.

Returning customers are the backbone of growth, and AI is unable to deliver on this demand due to a missing piece of the puzzle – emotional intelligence.

Furthermore, AI-generated content is easily distinguishable from human response – at least for now, which sometimes is not compatible with customer expectations.

Zero Creativity Kills Audience Retention

AI is not creative. It accepts a prompt, processes it and generates results—this is its working model. Businesses and markets spend a big chunk of their budget on marketing to interact with the right audience, and creativity is a key component of this process.

Gen AI is not going anywhere, but navigating content creation knowing its pros and cons is important to save time and resources. Over-dependence can have the opposite of the desired effect instead of helping you boost productivity, efficiency and creativity.

Want to know how we harness both AI and human-authored content to achieve content marketing goals? Contact us, and let’s talk!