Today, SEO contributes to 68% of online experiences, surpassing other channels like social media and display ads. Enhancing your presence in search engines is essential to drive traffic and business, and is an integral part of a content marketing strategy.
As per published data, 89% of marketing executives believe that SEO optimisation leads to success. Ignoring it, especially in the AI era, isn't wise. It is vital to update your SEO strategy periodically to keep up with the latest trends and get the reach that you desire – whether you are publishing blogs, infographics or any other format.
Thankfully, there are robust techniques related to SEO that remain unimpacted by dynamic SEO scenarios. Infusing these SEO strategies can help you reach the top of your content marketing game. Read on to learn about some of the latest strategies you can implement.
1. Use Long-Tail Keywords
Around 92% of the keywords that people search for are long-tail keywords, which target specific information and are longer in length. While they may have a lower search volume, they are extremely useful as they refine searches and deliver precise results.
2. Focus on UX
Overall user experience, or UX, is also essential for search engine optimisation. It affects Google rankings after the instruction of Google’s Core Web Vitals. Google considers a number of factors when ranking your page or website, one of which is the dwell time.
Dwell time is the time that people spend on your page or website. Content with lower dwell time reflects to Google that your content is not what users desire. Some factors that affect the UX include:
- Content quality
- Page loading time
- Easy navigation
- Mobile experience
3. Leverage SEO- Enhanced Visual Media
Another SEO strategy that you can adopt is including various types of media in blogs or on your website. Use high-quality media that doesn’t compromise the loading speed. Some examples include:
- Images
- Videos
- Infographics
- Audio files
- GIFs
- eBooks
Adding alt text to your images, which is a snippet of detailed information about the contents of the image, is also important. It helps search engines analyse images and connect them to the right audience. Originally, alt text was designed to make information accessible to visually impaired individuals.
4. SEO Linking with Modern Publishing Standards
Incorporating internal links to your content also helps boost the ranking of your page. Internal links are crucial as they help users navigate your website effortlessly and find the content they need.
They also help Google get context for your content. To get the best results, planning the internal link placement is essential. Here are some tips to incorporate internal links across your page:
- Choose links that are relevant to the topic
- Use natural anchor text that does not interrupt the reading flow
- Avoid generic anchor texts like 'read more' or 'click here'
5. Focus on Low-Difficulty Keywords to Hasten the Progress
If your page or website is still in its initial phase, prioritising low-difficulty topics and keywords can help improve ranking. Keyword difficulty, or KD in SEO, refers to the level of difficulty associated with a particular keyword’s ranking in relation to the competition’s strength.
It is essential to note that there is no standard for calculating a particular keyword's difficulty. Although there are numerous tools that measure it, the results can vary.
6. Re-Optimise Old Content for SERP Ranking
Another strategy to increase your rankings is periodically re-optimising your existing or older content. Re-optimisation becomes important since your page's rankings keep changing. Boosting the performance of an existing blog or post is more cost-effective and efficient than creating a new one from scratch.
This is especially important when your content is about time-sensitive topics. For instance, if you published loan-related content in 2020 in the context of the COVID-19 pandemic, that information may not be relevant in 2023. Therefore, refreshing the content without changing the main intent is a helpful practice to adopt.
7. Featured Snippets in the Age of Voice Search
Featured snippets are brief answers displayed by search engines when you search for information. Google pulls these snippets from top-ranking pages. Winning featured snippets is an effective way to boost your overall search engine ranking.
With voice-activated options like Apple’s Siri, Google Assistant, and Amazon's Alexa, more people are using voice search. They read out the answers, saving time and effort. These answers are typically featured snippets. To win featured snippets in the age of voice search, you must focus on clear and comprehensive answers, especially for frequently asked questions. Incorporating these actionable strategies can help you boost your progress.
To keep up to date with dynamic SEO changes, research the latest trends, behaviour, and requirements of your target audience.
Focusing on creating high-quality content and avoiding plagiarism and paraphrasing is of paramount importance.
To level up your content marketing reach, work hand in hand with a content marketing agency like Edisol. Our experienced SEO specialists and passionate writers and editors are up to date with the latest SEO trends. We can help you create quality content by implementing the right strategies. To learn more about our services, connect with us online.
