An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.
With technology enabling customisation across the board, businesses are growing to expect tailored communication. B2B content personalisation is how you can market smarter and nurture strong relationships. These 4 tips will help you set out personalising your B2B content.
Using fluid and flexible layouts for your website ensures seamless access across devices. Here are some more reasons why you should consider switching to a responsive website design for your brand.
By 2020, half of all searches will be voice searches! There's no time like now to work on content that is voice search-friendly. Here's all you need to know!
To get the best returns, your content should stem from a tailored content marketing strategy. If you spot these red flags, you need a content marketing strategy right away!
Using the right keywords helps you maximise your reach, connect with the right audience, and improve your ranking. Here are the 7 SEO keywords you should keep in mind.
Hashtags allow readers to interact with your brand over a given topic, and there are a number of hashtag analysis tools that you can use to find ones that are relevant to your business.
Increase in India’s smartphone penetration and internet users along with higher use of social media make it imperative for your brand to start conversations with consumers directly. Here’s how social media marketing impacts your business growth.