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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
6 SEO strategies that Google rewards: All you need to know
6 SEO strategies that Google rewards: All you need to know
Team Edisol

A well-drafted Google SEO strategy can significantly widen your brand’s reach and promote organic lead generation. Make a note of these tried-and-tested SEO content strategies that Google rewards.

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5 common mistakes made in digital campaigns and how to avoid them
5 common mistakes made in digital campaigns and how to avoid them
Team Edisol

Drive your brand towards success by learning from the best digital campaigns out there. And while you’re perfecting your approach to your next campaign, make sure to avoid these 5 common digital campaign marketing mistakes.

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Boost your SEO with topic clusters: Why and how it works
Boost your SEO with topic clusters: Why and how it works
Team Edisol

To create content in a way that can better increase your search engine visibility, the topic cluster model is worth familiarising yourself with. From what they are, why they work and how to develop them from scratch, here's all you need to know.

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Meta description 101: Best practices
Meta description 101: Best practices
Team Edisol

Short snippets of information that inform readers about your web page on search engines, meta descriptions can be the make or break factor for traffic to your website. Apart from understanding what is meta description, follow these meta description best practices to garner more leads in 2021.

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5 mistakes to avoid when using Google Analytics for your business
5 mistakes to avoid when using Google Analytics for your business
Team Edisol

To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.

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5 easy ways start-ups can grow with digital marketing
5 easy ways start-ups can grow with digital marketing
Team Edisol

Today growth happens online, and digital marketing is how start-ups can gain a following fast. Growth hacking tips abound, but these 5 marketing approaches are sure to mean more bang for your buck.

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5 benefits of shifting to a responsive website design
5 benefits of shifting to a responsive website design
Team Edisol

Using fluid and flexible layouts for your website ensures seamless access across devices. Here are some more reasons why you should consider switching to a responsive website design for your brand.

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Are you neglecting inbound marketing? Here’s why you shouldn’t
Are you neglecting inbound marketing? Here’s why you shouldn’t
Team Edisol

From cost effectiveness to boosting SEO efforts, here are some reasons why you cannot afford to neglect inbound marketing

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How to improve your email open rates?
How to improve your email open rates?
Team Edisol

Dreading low open rates? Here’s all you need to know to improve on this email marketing benchmark

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What is an effective microsite? 7 best practices to follow
What is an effective microsite? 7 best practices to follow
Team Edisol

If creating a microsite is key to your marketing efforts, follow these practises to create an effective one.

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