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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
Meta description 101: Best practices
Short snippets of information that inform readers about your web page on search engines, meta descriptions can be the make or break factor for traffic to your website. Apart from understanding what is meta description, follow these meta description best practices to garner more leads in 2021.
5 mistakes to avoid when using Google Analytics for your business
To track the performance of your optimized website, active campaigns, or traffic, familiarizing yourself with Google Analytics is important. Knowing what to track, interpreting data correctly, and learning from it for optimal performance is key. Avoid these common mistakes while using this tool for your business.
5 easy ways start-ups can grow with digital marketing
Today growth happens online, and digital marketing is how start-ups can gain a following fast. Growth hacking tips abound, but these 5 marketing approaches are sure to mean more bang for your buck.
5 benefits of shifting to a responsive website design
Using fluid and flexible layouts for your website ensures seamless access across devices. Here are some more reasons why you should consider switching to a responsive website design for your brand.
Are you neglecting inbound marketing? Here’s why you shouldn’t
From cost effectiveness to boosting SEO efforts, here are some reasons why you cannot afford to neglect inbound marketing
How to improve your email open rates?
Dreading low open rates? Here’s all you need to know to improve on this email marketing benchmark
What is an effective microsite? 7 best practices to follow
If creating a microsite is key to your marketing efforts, follow these practises to create an effective one.
4 ingenious ways to market data-heavy infographics
If you’re keen on getting the most out of your data-driven infographics, these tactics won’t disappoint.
Does your home page have what it takes?
Tonality, colour and layout are just a few elements that you need to take stock of when determining the efficacy of your home page.
