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IDEAS, STRATEGIES & ESSENTIALS FOR BUSINESS GROWTH
AI and the E-E-A-T Strategy: What You Need to Know to Prevent Your Content from Being Eaten!
AI and the E-E-A-T Strategy: What You Need to Know to Prevent Your Content from Being Eaten!
Team Edisol

In the age of shortcuts and timesavers, content created by writers is still unbeatable by AI. With Google’ E-E-A-T strategy, the percentage of AI fails is higher. Here’s what you need to know.

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What do Experts Think About AI Content Generation? Find Out Now
What do Experts Think About AI Content Generation? Find Out Now
Team Edisol

Using artificial intelligence for content generation - good or bad? Find out what experts think about the pros and cons of generative AI.

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Google's SMITH algorithm: Should you care as a digital marketing specialist?
Google's SMITH algorithm: Should you care as a digital marketing specialist?
Team Edisol

An algorithm said to outperform BERT in understanding long queries and passages, the Google SMITH NLP is better able to understand long-format content. Staying informed about Google algorithms like these can prove beneficial to digital marketers. Here's why.

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7 effective ways on how to get backlinks with content marketing
7 effective ways on how to get backlinks with content marketing
Team Edisol

Content marketing is among the most effective ways to build links and boost your SEO efforts. From guest posting and infographics to using social media and more, here are 7 ways you can create high-quality backlinks to improve your search engine ranking.

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Newsletter and email marketing: How important are they in driving business?
Newsletter and email marketing: How important are they in driving business?
Team Edisol

Building relationships, nurturing leads, and engaging past and present customers — if these sound like any of your business goals, making newsletter and email marketing a part of your efforts is a no-brainer. Here’s why.

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5 common mistakes made in digital campaigns and how to avoid them
5 common mistakes made in digital campaigns and how to avoid them
Team Edisol

Drive your brand towards success by learning from the best digital campaigns out there. And while you’re perfecting your approach to your next campaign, make sure to avoid these 5 common digital campaign marketing mistakes.

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5 easy ways start-ups can grow with digital marketing
5 easy ways start-ups can grow with digital marketing
Team Edisol

Today growth happens online, and digital marketing is how start-ups can gain a following fast. Growth hacking tips abound, but these 5 marketing approaches are sure to mean more bang for your buck.

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How BFSI companies can use content to empower customers
How BFSI companies can use content to empower customers
Team Edisol

Strategic content helps customers make decisions – financial ones too! Content marketing is a way for financial institutions to educate, engage, and empower, while building relationships. Here are 3 tactics BFSI firms can employ to strike a chord with their customer base.

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How to keep your brand voice consistent in your content?
How to keep your brand voice consistent in your content?
Team Edisol

The way you communicate defines who you are and how your audience perceives you. Developing a distinct brand voice in a fierce marketplace is key to continual interaction and growth. Use these 4 tips to craft your brand voice.

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How to improve your email open rates?
How to improve your email open rates?
Team Edisol

Dreading low open rates? Here’s all you need to know to improve on this email marketing benchmark

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