A study by the Massachusetts Institute of Technology reveals that 90% of the content sent to your brain is visual. In fact, when you use visual storytelling as part of your business communication, customers are influenced 32% times better than when you just use text. So, using good infographics is the key to leverage your content.
However, since there are millions of infographics available online, you have to be better than the best to get the desired results. Here are 7 pro tips that will help you do just this.
Work on the meat of the infographic
A good infographic tells a story succinctly, clearly, and effectively. Start off by researching and compiling facts, figures and other relevant details. Break down all the complex matter into simple, snackable points. Remember, the key to a good infographic is minimal text, so focus on communicating the key points crisply.
Use the right elements
Once you know what you want to communicate, decide how you are going to do so. Bar graphs and pie charts are good starting points, but you can do so much more! Photography, colour and iconography can all prompt the responses you desire from your audience.
For example, if you are talking about gardening tips, don’t instruct. Instead, illustrate with icons that depict saplings, soil types, and plant care. Studies show that adding colour to your visuals increase the chances of them being read by 80%!
Craft an impressive title
Your reader will decide whether to go through the infographic or not based on its title, so make it compelling and catchy. You must grip your audience from the get-go, while offering a taste of what they’re in for.
Make sure your title isn’t too wordy, and use an eye-catching font or design to pique interest. Remember that you get extra points for incorporating a number or a question in your title!
Use a smart layout and create a flow
To tell your story in an effective manner, choose an infographic layout that will convey the data clearly. If the data you have is minimal, you can consider a list or a single-column template. If your data is more complex, you can consider populating a couple of columns with various other elements such as icons and graphics.
Optionally, if you’re representing a study or research findings through infographics, do so through a series of infographics or through interactive ones that feature drop-down sections and tabs. This will ensure smooth navigation as long as your data is chronological.
Pick a style and be consistent
It’s important that your infographic has the same style throughout to prevent confusing the audience or coming across as unprofessional. So, if you are going with freehand illustrations and icons, for instance, stick with this approach throughout your infographic design. Similarly, if some of your icons use simple primary colours, don’t switch to grayscale later on.
Be choosy about typography
While you want to keep written text on your infographic to a minimum, every word you use should have an impact. One way of doing this is through typography. To start with, ensure that your font is attractive, yet legible. Unless absolutely necessary, avoid fonts that have excessive ornamentation, and keep the font size between 14 and 18 points.
Next, pair fonts that complement each other without being starkly different. As a thumb rule, avoid using more than 3 fonts as it may result in an incoherent or cluttered design. Also, tailor your fonts to your audience. For instance, if your target audience is retired professionals, choose a larger, simpler font coupled with contrasting colours to ensure legibility.
Support your infographic with a blog
To make your content marketing more effective, add content that supports, enhances, and builds upon your infographic. A smart way of achieving this is through a blog hosted on your website.
This blog can elaborate on your infographic and also draw the audience to your website and services, thereby allowing you to generate leads. Moreover, if you have a supporting blog, you can downsize your infographic text significantly, resulting in a sleek design.
Since studies show that original graphics and infographics resulted in the highest engagement of all visual tools in 2018, this year utilise their potential to the fullest. For infographics that boast of superlative content and equally sharp design, partner with Edisol.