The way videos are created and consumed has changed drastically. With short videos being the trend of the present, brands are leveraging the use of platforms like the YouTube Shorts app to promote their business. Here's how it works and thoughts on whether you should adopt it.
Social media marketing is constantly evolving to help brands leverage content marketing in driving sales. The promising social marketing approach of shoppable content in the form of ads, posts, videos, and user-generated content is making an impact. Here's how.
With 10x content making the waves, top brands invest a great deal to make it to the coveted #1 spot on search engines. But, is it replacing the existing content marketing strategies, and should you really focus on it for your brand? Find out!
Building relationships, nurturing leads, and engaging past and present customers — if these sound like any of your business goals, making newsletter and email marketing a part of your efforts is a no-brainer. Here’s why.
The way you communicate defines who you are and how your audience perceives you. Developing a distinct brand voice in a fierce marketplace is key to continual interaction and growth. Use these 4 tips to craft your brand voice.