Among the many publicly-sourced information hubs on the internet, Wikipedia is one that’s most popular. This can be attributed to the fact that the information housed here is cross-checked by moderators and cited for the highest level of credibility. For companies or brands, having a Wikipedia business page is a must as it helps house all relevant information in one place. Further, a dedicated page in a public-source platform like Wikipedia can greatly aid your efforts in boosting engagement and traffic.
Before you learn how to create Wikipedia page for your company, take a look at how it can work favourably for you.
Attests to your reputation
In today’s day and age, it isn’t uncommon for people to thoroughly vet a company they intend to interact with. As a business owner, it makes it difficult for you to convince audiences of your legitimacy, especially if yours is a new company. Thankfully, with the help of a Wikipedia page, you can ease people’s apprehensions and make it easier for your audience to trust you. This is also important because buyers, especially the youth, are very careful of the brands they choose to spend money on and not having a reputation can lead to quick dismissal.
Aids your SEO efforts
Having your content on Wikipedia is one way to greatly improve your SEO performance. Considering the fact that it is the go-to resource for many, having links from it to your website helps boost your visibility and website traffic. Further, Wikipedia suggestions are also a great way to establish your company as an authority in your field when you use the right keywords and craft copy cleverly.
Chronicles your company’s awards and achievements
It is important to remember that in order to actually set up a Wikipedia page, your company must be notable. This means that it must feature in a few credible publications, either online or offline. Also, you must have enough information to back any data you wish to publish. While you can use your own website as a supplementary source when editing your company’s Wikipedia page, this may not always work. As you aren’t considered a neutral source, it is best to limit linking back to your page and reserve it only for external linking purposes.
A by-product of this exercise is that once you’re done, your company Wiki page serves as a great place to chronicle any coverage that your business has got from media outlets, as well as any awards, accolades and recognition you have received.
As is evident, learning how to get a Wikipedia company page is a task that requires significant time and resources. If you’re unsure of where to start, consider partnering with a content creation agency for neutral copy that is likely to be cleared for publishing without being flagged for self-promotion.