Authority-Building Content Services

Become an industry authority with research-driven content

Provide your B2B or B2C audience with downloadable, research-driven content to boost sales, foster trust and build authority in your domain. Earn new customers and clients with strategic content. Our online marketing team ensures you pick content formats that complement your sales strategy and boost brand credibility across the board.

Authority-building content like whitepapers help brands:

Boost SEO and SERP ratings
Enhance decision-making in B2B markets
Bolster authority and credibility
Open doors to long-term business opportunities
Engage the target audience better
Generate higher inbound links
Kick-start an email marketing campaign

Edisol’s approach to research-driven content

Research-driven content helps build credibility and authority, making it equally valuable for both, B2C and B2B content marketing. Regardless of the format, every piece of content is created with the core strategy in mind. Ultimately, our goal is to deliver content that leads audiences to make a decision and convert based on your brand’s goals. Our approach to research-driven content is to meticulously scour every resource available to us and use it to craft long-form content that matches your brand’s tonality.

Channels that best complement authority-building content

While long-form content is best received on the brand’s main publishing domain, there are other digital platforms that also work advantageously. Content hosting platforms like Medium and LinkedIn work well as do public forums like Quora that drive engagement.

Formats of research-driven content

  • Case Studies
  • Whitepapers
  • eBooks
  • Infographics
  • Reports
  • Original research papers