Look at the best advertorial examples and you’ll see they focus on quality content rather than promotions. At Edisol we prize the value of storytelling to engage readers with your brand’s narrative. Whether it is a digital advertorial or sponsored content that sits on a prime magazine, context is key to ensuring that advertorial content doesn’t land up sounding like a sales pitch. Our advertorial strategy starts with research of the channels and target audience, delineates pain points and marketing opportunities, and ends with a narrative supported by a call to action.
Advertorial marketing formats
Advertorial content is readily found in magazines, newspapers, websites, blogs, and news channels. However, digital advertorial content today extends to images, native ads, sponsored e-books, and videos as well. Radio advertorials also reach a wide audience and similarly, including an online advertorial as sponsored content on a podcast is also an avenue to explore.
Types of advertorial content